7 Ways Smart Packaging
Product packaging plays a critical yet often overlooked role in supply chain management. As the Skittles example shows, optimizing packaging requires cross-functional expertise. Follow these tips to maximize value:
1. Analyze Packaging Spend - Understand current costs and identify savings opportunities. Aim to reduce packaging expenses.
2. Consider Logistics Impact - Design packaging to increase shipping and warehouse efficiency. Prioritize durability, stackability and space usage.
3. Align with Brand Identity - Use shapes, colors, fonts and images to reinforce branding through packaging. Delight customers.
4. Leverage Sustainability - Explore renewable materials and minimalism to make packaging eco-friendly.
5. Drive Innovation - Continuously brainstorm creative packaging ideas and improvements. Draw inspiration from trends.
6. Test New Concepts - Use focus groups and surveys to gather feedback on changes. Rapidly prototype.
7. Negotiate Deals - Use projected volumes and sustainability commitments as leverage with suppliers. Plan for agility.
By taking a strategic, cross-functional approach to packaging, supply chain leaders can optimize costs, service levels, and customer experience. Unwrap your career potential in packaging innovation with SCM.Jobs today!
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