First Step To Finding New Supply Chain Management Opportunities

1.         Identify Your Target Market

The first thing to do is to identify your target market for supply chain management jobs.

 Your target market is the ideal industry, company, and person who will value your expertise with a particular need that you meet for them. For example, starting something new requires the creation of targeted profile for a particular supply chain management job. Specifically, based on a persona of an individual person that is representative of the type of employer where you want to work, either as an employee or consultant.

Why narrow it down to just one person?

If you can narrow your market down and make it as specific as possible, you can compete with bigger or more qualified candidates. Or you can beat more established companies for consulting opportunities. A big company has a huge budget for human resources and a great deal of resources to put behind its efforts that you don't have.

Have an idea about your target market. Considering, you might say something like, “Fortune 500” or “start-up company.” But this is still too general. For instance, bigger companies are in position to get many applications and proposals for to solve their problems, so we have to get more specific.

Instead, a good target market persona would be something like, “aero-space companies who run established businesses that take in X amount of income per year based in the American Midwest,” or “startup companies in their fifth year of operation who value multi-talented, self-starters.”

A good profile would include information like:

• Age
• Location
• Income level
• Stage in business life cycle
• Industry or area of expertise

Profiles consider leadership, cultural factors, and benefits, such as how the company spends money, what is their strategic growth plan, and what values are most important to them.

You should obtain this information through research on your market.

Try to rely on objective data and not just your assumptions.

Supply chain management expertise can be used by any size company in any industry, right? So, you may be tempted to think you would be hired by more companies than those in your specific target market.

Identify one single person to whom you can focus your efforts to market your career portfolio.

Next Steps:

Create a target market profile that includes corporate demographic information and cultural factors. Write a description of a specific person that would make the decision to hire you, then get data from conducting research on:

1. Existing company or customers if you have any.
2. Target industry.
3. Competitor colleagues.
4. Online forums or social media groups where people are talking about experts like you.
5. Trending topics on social media
6. Come right out and ask people who follow you.

RFX Academy is designed to help you identify your target industry, company, and specific person who could value your expertise. 

Learn more here: 

https://supplychainmanagement.consulting